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BUILD / ACED EXPERTISE

Branding & strategy.

Build a distinctive brand with a clear direction.

Discuss your project
01 / THE OPPORTUNITY

Build a distinctive brand with a clear direction.

We connect business strategy, audience insight and creative identity to define how your brand looks, sounds and shows up. From a new venture to an established business ready for change, we create a foundation your team can use consistently.

A strong brand gives your business a shared direction. We connect what makes you different with what your customers need, then turn that understanding into a consistent identity and experience.

The final scope, deliverables and timeline are defined around your project.
02 / WHAT WE OFFER

Specialist expertise.
Practical possibilities.

Explore the six capabilities within our branding & strategy service.

01

Brand Discovery & Audit

Understand your business, audience and competitive landscape. We review your current brand and customer touchpoints to identify strengths, gaps and opportunities.

  • Stakeholder discovery workshops
  • Audience and competitor review
  • Audit of existing brand touchpoints
Talk through your needs
02

Positioning & Brand Strategy

Define your purpose, value proposition and place in the market. We translate your business goals into a clear strategic direction that guides brand decisions.

  • Purpose and brand principles
  • Audience priorities and value proposition
  • Positioning and strategic direction
Talk through your needs
03

Visual Identity Design

Create a recognisable visual language through logo design, colour, typography and art direction, with practical applications across digital and print.

  • Logo and identity system
  • Colour, typography and imagery direction
  • Identity applications across key formats
Talk through your needs
04

Messaging & Tone of Voice

Clarify your core story, key messages and communication style so your team can explain your value with confidence and consistency.

  • Brand story and core messages
  • Tone of voice principles
  • Examples for website and campaign copy
Talk through your needs
05

Brand Guidelines & Templates

Document how to apply your identity and voice. Equip your team with usable rules, examples and templates for everyday communications.

  • Visual and verbal brand guidelines
  • Reusable communication templates
  • Asset organisation and team handover
Talk through your needs
06

Brand Launch & Rollout

Plan how your brand comes to life across your website, social channels and customer materials, with a prioritised rollout and a clear handover.

  • Touchpoint and asset planning
  • Launch messaging and rollout priorities
  • Implementation guidance and consistency review
Talk through your needs
03 / FROM IDEA TO EXECUTION

A clear path forward.

01

Discover and define

Review your business, audience and existing brand. Agree the positioning and principles that will guide the work.

02

Shape the identity

Develop the visual direction and messaging, then refine them with your feedback across representative applications.

03

Equip and launch

Document the system, prepare agreed assets and support a coordinated rollout across your customer touchpoints.

04 / YOUR QUESTIONS

Before we
get started.

LET’S TALK ABOUT WHAT’S NEXT

Schedule a free
consultation.

Share your requirements, ask questions and explore the next step with our team.

FIND US
ACED Innovations SARL
Impasse du Lynx 21A
1264 St-Cergue, Vaud, Switzerland
01 / Tell us about your business02 / Share your goals03 / Explore your next move

Tell us about your project.

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